team
Shom Chowdhury
Shom Chowdhury is the former Global Head of Health & Wellness of Soho House & Co., the world’s largest private members club, lifestyle and hotel concept. Prior to that, he was the Chief Operating Officer for healthy food concept, Juice Press. He has deep experience in hospitality, operations, operational systems, finance, branding, strategy, and design & build. He also specializes in staffing, procurement and project management. Shom has advised many leading brands including industrial design & manufacturing firm VDG (Peloton), group fitness concept Rumble (backed by Equinox, acquired by Xponential fitness), recovery concept Eight Sleep (Time Magazine Best Invention), equipment manufacturer Watson Gym Equipment, amongst others. He is also a recovering management consultant, 13 years at Guidehouse. Shom has a BA in Economics from Rutgers University.
Eric Gutmann
Eric Gutmann has worked in tandem with various design teams to create premium products and experiences. Spanning multiple fields of work, from industrial, product, interior, web UI/UX and traditional branding/identity; his role has been to facilitate and refine the process from ideation to fulfillment, all the while keeping client expectations front and center. Client highlights include, Rumble, Soul Cycle, Peloton, NYFW, Equinox, Mercedes Benz, W Hotels, CFDA, Akins Army and La Ligne. Eric has a BFA in graphic communications from FIT.
Mike Joiner
Mike Joiner is the founder of J House Productions and has over 25 years of production experience working with The National Football League (NFL), The Ultimate Fighting Championship (UFC), Major League Baseball (MLB), The National Basketball Association (NBA) and The Professional Golfers Association (PGA). Mike's Broadcasting experience leans on skills built from 20th Century FOX, FOX Sports, The NFL Network, The Tennis Channel as well as major market news affiliates KTVU and KPIX. Having developed a complete vision through his career as a Camera Operator, Technical Director, Director and Producer he has has architected and executed live and on demand streaming experiences for top fitness brands like Rumble Fitness, Homebody, Xponential Fitness, City Row, New York City Sports Club, and Block Training. He is a thought leader and expert in live broadcasting and remote production.
Joe Ferraro
Joe Ferraro is a founding member of Rumble (backed by Equinox, acquired by Xponential fitness). As head of program development and talent acquisition, he oversaw sourcing, hiring and training of over 200 trainers across 7 different markets. Prior to that, Joe was one of the top instructors at Barry's Bootcamp (backed by North Castle Partners with 75 locations across 14 countries). Joe also co-founded a popular streetwear label which offers high quality garments at affordable prices. The brand has seen rapid growth due to its give back element and strong ties to notable celebrities and athletes. Joe consults with many leading brands including Soho House, Block (NBA legend and Brooklyn Net's Head Coach Steve Nash's training concept), CLMBR, Saks Fifth Avenue, Gurney’s Montauk Resorts, Clubhouse (Brooklyn Net's private training facility), Resorts World, amongst others. Joe has a BFA in Fine Arts from Stony Brook University.
Tom Walsh
Tom Walsh is a seasoned leader who brings structure to any project he’s part of. As the Vice President of Global Store Development for Under Armour, Tom and his team built 200+ stores a year in 30+ countries over his 10 year tenure. Prior to that, Tom took new brands Ruehl and Gilly Hicks from prototype to rollout ready for retail giant Abercombie & Fitch. While Chief Development Officer for group fitness phenom, Rumble (backed by Equinox, acquired by Xponential Fitness), Tom implemented a disciplined approach to growth and vendor management for the rapidly expanding startup. Tom has deep expertise in real estate finance, asset, scaling & construction management. He has a BA from Ohio Dominican University.
Arnava Asen
Copywriting to identity systems, package design to category repositioning, advertising campaigns to experiential and innovation, even internal change management and capability-building, Arnava is that rare-breed strategist who has command of and curiosity for it all. A decade and a half of leading teams in some of the creative industry’s top agencies and consultancies, a masters in Strategic Design Management from Parsons at The New School, as well as an adjunct professorship in Design Thinking at Princeton University, his singular approach to stewarding a 'Living Brand' is as much molded by lessons learned in the field as it is by a guiding adherence to informed and inspired insight. Blue-sky thinking anchored by tactical planning makes Arnava the sort of brand marketer who doesn’t just see the future, nor even just react to it – he creates it.
Madison Mazzulo
Madison has spent many years in production & set design on both sides of the lens. As a former model turned marketeer, Madison has extensive experience with both direct to consumer (DTC) and retail brands including QVC, Harley Davidson, Neiman Marcus, Eight Sleep, D’Angelico, Rumble Fitness, Peter Thomas Roth, Philosophy, and bareMinerals amongst others. She is able to work with clients to understand specific consumer targeting, brand story, and budget to design thoughtful and engaging campaigns on both digital and print media. Madison also has expertise with talent procurement and management, both agency and independent. She is the owner and operator of multiple boutique consulting & retail businesses. Madison attends the University of Pennsylvania.
Chrissy Kopplin
Chrissy Kopplin is a solutions-driven executive offering over 15 years of global design experience in luxury sectors. Having designed + managed over $700M in projects both domestic and internationally, Chrissy understands what it takes to deliver projects on time and on budget. Her experience working with large corporations has allowed her to take best practices and efficiencies developed at billion-dollar companies to benefit boutique projects. Her approach is unique in that she looks at each project both creatively and practically. Chirssy has a BFA in Architecture and Design from SCAD.
Erik Kopplin
Erik Kopplin has built over $1-billion in commercial and residential markets with top national builders has given him expert conflict-resolution skills. He's known for always setting high expectations for his team of architects, designers, and quality contractors—never tiring until a task or project is 100% complete. Erik's approach is purposeful in that he genuinely cares about every client's mission, and is focused on leading them to success. He thrives in both the physical and mental challenge of the build industry, doing whatever it takes to get the job done and meet the deadline. Erik has a BS in Civil Engineering & Construction Management from the University of Wisconsin - Madison.
Helena Willner
Helena is a practicing attorney specializing in contracts, financial markets and financing. She was In-House Counsel for Credit Suisse First Boston (CSFB) for over twenty years where she oversaw legal and compliance matters primarily for the Debt Capital Markets Group. Helena is also Co-founder of The Project, an innovative members club concept to be based in Manhattan. Helena has her JD in Law from New York University (NYU) and BA from The University of Virginia.
Nick Woolery
Nick Woolery specializes in creative brand design & marketing. Most recently he led marketing efforts at "for-all-ages" brand Stance. There he created award winning marketing campaigns with celebrities like Rihanna and brand partnerships with talent including Metallica, Misfits amongst others. Prior to that he led design at athletic eyewear brand, Von Zipper.
Noah Neiman
Noah Neiman is a Co-Founder of Rumble Fitness, the boxing & training phenom recently acquired by Xponential fitness. Noah is also a Nike endorsed trainer/fitness personality, hosting many charitable, media events, and product activations for a brand he has loved since childhood. Noah helps shape and instill confidence in many of the world's top celebrities, models, fashion designers, and athletes. Considered an expert in the fitness world, Noah has appeared such on television shows as Good Morning America, Nightline, Dr. Oz, The Meredith Vieira Show, E! News, and in various media outlets like The New York Times, The Wall Street Journal, Vanity Fair, Vogue, GQ, Shape, Elle Magazine, Glamour Magazine, In Style Magazine, and Mr. Porter.
David Gudstadt
David Gudstadt is the fomer CIO of Equinox Hotels where he oversaw financing, design, build & financial operations for first ever Equinox Hotel in Hudson Yards, New York City in addition to future planned locations. Prior to that he was the Managing Director of Hospitality for Related Companies. David has extensive indiustry experience in investment banking, spending the early years of his career at Goldman Sachs and Morgan Stanley. He also founded and built Fitler Club, a modern, active focused members club in Philadelphia. David has a BA in Economics from Princeton University.
Dhruv Tandan
Dhruv has worked on successful fundraises and consulting projects worth over $1 billion, with a focus on energy, tech, F&B, and life science projects around the world. He has more than 12 years of experience in finance, FP&A, fundraising, M&A and process improvement. Dhruv provides financial & strategic consulting to global companies at different stages in their life cycle. Dhruv has completed his MBA in Finance from IIM Ahmedabad and is an Electrical & Electronics Engineer.
Thomas Lennard
A commercially and operationally focused senior hospitality professional with over 20 years international experience, the last 12 years at Soho House, overseeing all of the operations on the West Coast. Thomas has delivered improved business results in multi-unit, high-volume, fast-paced and demanding environments. Recruited and created high performance management teams across different regions.
An influential leader with a strong work ethic, who is product-focused, results-oriented, and has an entrepreneurial spirit and a proven track record. Has the ability to transition into a variety of different roles.
Ariana Guido
Ariana Guido is currently part of the product marketing team for Block (NBA legend and Brooklyn Net's Head Coach Steve Nash's training concept) where she is organizing, constructing, and fostering community partnerships for the brand, as well as organizing and managing logistics for all company events. She also maintains her Special Education teaching position in the New York City public school system, with certifications in both general and special education. She has 5 year’s experience working within a charter school and the NYC DOE. Ariana works with students that have varying educational needs and abilities, and uses data to create the most accurate evaluations and assessments that drive her instruction. She has a BA in History and a MA in Elementary Education from Quinnipiac University.
Jarron Aizen
Jarron Aizen is serial entrepreneur and technologist (2 exits under his belt) and is the Founder and CEO of Hapana, a SaaS platform facilitating end-to-end operations and member experiences for physical and digital fitness enterprises. He has extensive experience as a solution architect, corporate governance, finance & strategy. Jarron holds a Bachelors in Commerce (Finance) and Honors in Engineering from the University of New South Wales in Australia.
Glenn Colarossi
Glenn Colarossi is the former President of Hospitality for Cybex (NASDAQ: CYBI). He has been an owner & operator/Consultant to some of the largest health clubs & spas in the world including: Starwood Hotels, Fairmont Hotels & Resorts, InterContinental Hotel Group, Four Seasons, Mandarin Hotel, W, St. Regis, The Plaza Hotel, Frette, TDIC (Abu Dhabi), The Downtown Athletic Club (Miami, FL), and the Landmark Athletic Club (Stamford, CT). He has served on the Connecticut Governor’s Council on Fitness and was an advisory board member for; ICAA (International Council on Active Aging), ACE (American Council on Exercise), ACSM (American College of Sports Medicine, Health Fitness Journal) and the Keiser Institute on Aging. He is an active speaker at international health conferences including: International Hotel Show, NYU International Hospitality Industry Investment Conference , IHRSA, Club Industry, US Real Estate Opportunity & Private Fund Investing Forum, and the White House Conference on Aging. He has been published extensively by trade publications including: New York Times and the Wall Street Journal. Glen has an MS in Exercise Science from Adelphi University.
Brandon Berger
Brandon Berger was formerly the Chief Digital Officer Worldwide for Ogilvy & Mather, where he led Digital@Ogilvy across the world. Under Brandon's leadership, Ogilvy built the largest global digital network. As a platform that can mobilize worldwide resources for any client regardless of location Ogilvy also made digital core to the entire business. This includes establishing key global practices around mobile, e-commerce, data and social, launching Social@Ogilvy, the largest social agency network in the world. Brandon is a board member, investor and advisor to some of the top digital media companies and venture funds in the industry. Brandon obtained his B.A. in Economics from Tufts University.